RahulTammu.online

MySivi Homescreen redesign

MySivi is one of the fastest-growing AI English learning platforms in 🇮🇳 India with over 5 million users, 200K+ monthly active learners, backed by Y Combinator, and already generating $250K+ in annual revenue.

Team

Design Manger
Product Manger
2 Designers

My Role

Conceptualization
Competitor research
UX Audit
Visual Design

Tech Stack

Figma, FigJam
Prompt Engineering,
Image gen ai models,

Duration

2 Months

Project Brief

Tackling the Problem

Ideation

Exploring Vertical Home screen layouts

Final Design & Design Handoff

Final Deliverables | All ARYA Topic Images

Final Prototype

Project Brief

When I joined MySivi,

The home screen wasn’t performing as intended. The design relied on simple Lottie files and lacked strong visual appeal, resulting in a flat and unengaging first impression.

The layout was split into two tabs, General and Interview, but neither offered clarity, motivation, or meaningful interaction for users. Combined with weak visuals and poor UX, the home screen felt slow, uninspiring, and failed to encourage users to explore the platform further.

Screenrecording of old design/Current live

It lacked visual appeal and clarity, relying on weak design and basic tabs that failed to motivate users to explore

Tackling the Problem

I began with brainstorming sessions to explore the problem space and gather my initial thoughts around the “why.”

Together with the team, we revisited the goals and aligned on the outcomes we wanted this system to drive. Based on our design principles and considerations, we aimed to build a system that would:

Problem: The home screen lacked visual appeal and felt flat.

Goal: Create a more engaging and visually dynamic experience.

Problem: Users had little motivation to interact beyond scrolling.

Goal: Encourage active participation and exploration.

Problem: Feedback often felt unstructured and overwhelming.

Goal: Provide a quick, structured way to capture user input.

Problem: The experience felt slow and uninspiring.

Goal: Add elements of progress and motivation through interactivity.

Problem: The interface was cluttered and unclear.

Goal: Maintain clarity and simplicity while improving usability.

Ideation

Once we had aligned on the goals, I moved into the ideation phase. This was where I began exploring a wide range of directions both visually and structurally to reimagine the home screen experience.

On the visual side, I experimented with a variety of GenAI-generated styles to break away from the flat, uninspiring look of the earlier design. These explorations helped me quickly test different moods, color palettes, and illustration treatments to understand what could feel more fresh, dynamic, and motivating for users.

A motion graphic of topic image that will come to life as user scrolls through

One of the notable iterations during this process was experimenting with Disney's Pixar inspired 3D style.

The visuals were playful, vibrant, and immediately engaging, and the team initially liked the options. However, as we evaluated further, it became clear that this direction made the product feel too much like a kids’ app. While appealing in isolation, it didn’t convey the sense of inclusivity or maturity we wanted for a platform that caters to users across different age groups.

This insight helped narrow our direction toward styles that were still visually engaging and modern, but also carried a more balanced, universal tone that aligned with the platform’s broader audience.

After exploring a wide range of styles, I filtered down the ones that resonated most, incorporating feedback from the founders and the design team. During this process, I carefully evaluated for consistency issues, color matching, and visual harmony across different components. One key consideration was to group similar style elements and maintain a unified color language within each category, so the overall experience felt cohesive rather than fragmented.

I also experimented with multiple GenAI models and went through countless iterations to refine the look and feel. Each round brought more clarity on what worked visually, what aligned with the brand’s tone, and what felt motivating for users.

This iterative process ultimately led to a finalized set of images and visual directions that struck the right balance between engagement, consistency, and scalability for the redesigned home screen.

Exploring Vertical Home screen layouts

In parallel, I worked on the structural layout of the home screen.

I explored multiple variations of a vertical feed, testing how different card formats, visual hierarchies, and interactive elements (such as polls, highlights, or progress cues) could make the experience feel more engaging. The aim was to balance visual richness with functional clarity, so that users would feel both motivated to explore and guided through the content.

These early explorations gave the team a broad visual and structural foundation, which we later refined into a cohesive direction for the redesign.

From the design team’s feedback on my wireframes, I was successfully able to create high-fidelity mocks using Figma.

Final Design & Design Handoff

After multiple rounds of iterations, style explorations, and prompt engineering, we arrived at a finalized set of over 100 images for the ARYA topic categories. Each image was carefully documented and validated to ensure clarity, consistency, and effective communication within its category.

The design handoff included: